Online competitor analysis. Free useful tools.
If you would like to get a strong competitive advantage of your product it is better to take care of your competitor´s ideas and create something really different and unique.
To start with, you have to carefully analyze online your competitor´s website. Here are some free useful tools that may help you. These options are free of charge but if you would like to get advanced programme you should pay.
WooRank.com - a tool for ranking your and competitor´s site.
The idea of this website is to give feedback on your own and competitors ideas. Their results give you a long list of things that are good and things that are bad about your site. This tool is free but you will have to sign up for a free trial.
Marketing Grader – a tool for monitoring mentions.
It gives each of your competitors an overall score based on social media activity, blogging success, SEO, and lead generation. It is useful to compare your and competitor´s score in order to be an ahead.
To sum up, there are lots of different free tools that can help you in achieving your website analysis goals. All of them have it´s own advantages and disadvantages. That is only your choise which one to use.
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